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Trigger-Based Sequences

Event-driven outreach based on buying signals.

Trigger Events

Trigger Definitions

Trigger Detection Flow

Sequence Structure

Day-by-Day Breakdown

Trigger-Specific Messaging

New IT Manager Hired

Email Hook:

Funding Round

Email Hook:

M&A / Acquisition

Email Hook:

Global Expansion

Email Hook:

Trigger Monitoring Setup

Data Sources

Automation Flow

Performance Expectations

Trigger-based sequences have the highest conversion rates because timing + relevance are aligned. Prioritize trigger leads over cold leads.