Trigger-Based Sequences
Event-driven outreach based on buying signals.Trigger Events
Trigger Definitions
Trigger Detection Flow
Sequence Structure
Day-by-Day Breakdown
Trigger-Specific Messaging
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Email Hook:Funding Round
Email Hook:M&A / Acquisition
Email Hook:Global Expansion
Email Hook:Trigger Monitoring Setup
Data Sources
Automation Flow
Performance Expectations
Trigger-based sequences have the highest conversion rates because timing + relevance are aligned. Prioritize trigger leads over cold leads.