Calling Channel
Phone outreach strategy, tools, and best practices.
Parallel dialer enabling BDRs to dial multiple numbers simultaneously.
Call Pickup Analysis
Critical insight from data: Focus calls on personas who actually answer.
Call Strategy by Persona
High-Answer Personas (>50%)
Low-Answer Personas (<30%)
Call Cadence in Sequences
Cold Outreach (10 calls over 14 days)
Voicemail Strategy
When to Leave Voicemail
- First call: Yes (introduce yourself)
- Calls 2-4: No (they’ll see missed calls)
- Call 5+: Yes (re-engage)
Voicemail Template
Duration: Keep under 30 seconds.
Call Disposition Logging
After each call, log in HubSpot:
Call Flow Diagram
Call Scripts
Opening
Value Prop
Ask
Best Practices
Calling DOs:
- Call at optimal times (8-10am, 4-6pm local)
- Reference your email/LinkedIn touchpoints
- Keep calls under 3 minutes for discovery
- Always offer a specific time for follow-up
Calling DON’Ts:
- Don’t call immediately after email send
- Don’t leave more than 2 voicemails in a sequence
- Don’t read from a script verbatim
- Don’t push for meeting if clearly not interested
Metrics to Track