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Enrichment Overview

Data enrichment strategy and workflow.

What is Enrichment?

Enrichment takes raw contact/company data and adds:
  • Verified contact info (email, phone)
  • Firmographic data (size, industry, revenue)
  • Technographic data (tools used)
  • ICP fit scoring
  • Intent signals

Current Enrichment Flow

Contact Discovery via Sales Navigator

After company segmentation, Baseloop uses LinkedIn Sales Navigator to discover Champions and Budget Holders within each qualified account. Boolean search strings are executed based on the company segment. See Sales Navigator Contact Discovery for details.

Enrichment Sources

Enrichment Waterfall

Fields Enriched

Company Fields

Contact Fields

Enrichment Quality Metrics

Last updated: Dec 12, 2024 · By: Alex - GTM Team