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Baseloop Enrichment

How we use Baseloop to enrich and score accounts.

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What Baseloop Does

Baseloop processes intent signals and enriches accounts through multiple steps:

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Contact Discovery via LinkedIn Sales Navigator

After company segmentation, Baseloop uses LinkedIn Sales Navigator to discover contacts within each qualified account. Boolean search strings are executed based on the company segment to find Champions and Decision Holders. The process is: Champions first, then Decision Holders. CTO inclusion varies by company size: Rapid Growth startups include CTO in Decision Holders, while bigger companies (Tech Scale-Up, Mid-Sized, Large Enterprise) do not include CTO. See Sales Navigator Boolean Searches for the exact search strings used.

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Contact Discovery Process

After company segmentation, Baseloop integrates with LinkedIn Sales Navigator to discover contacts:

1. Company Context: Baseloop uses the segmented company as the account filter
2. Persona Search: Boolean search executed for Champions first, then Decision Holders (CTO included for Rapid Growth only)
3. Segment-Specific Searches: Different job title searches based on company segment (Rapid Growth, Tech Scale-Up, Mid-Sized, Large Enterprise)
4. Results: Contacts matching Boolean criteria are added to the enrichment queue
5. Deduplication: Baseloop checks for existing contacts in HubSpot before adding
6. Enrichment: Found contacts proceed to email enrichment step

For detailed Boolean search strings by segment and persona, see Sales Navigator Contact Discovery.

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Enrichment Fields

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Firmographics

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Technographics

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News & Trends

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Scoring Output

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Account Fit Score (0-100)

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Account Tier Mapping

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Cost Model

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Cost Analysis (Current TAM)

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Baseloop → HubSpot Flow

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Campaign Attribution

When pushing to HubSpot, Baseloop sets:

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Monitoring & Quality

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Quality Metrics to Track