Sequences Overview

How we structure and execute outbound sequences.

Sequence Types

Sequence Comparison

Sequence	Duration	Emails	Calls	LinkedIn	Owner
Cold Outreach	14 days	4	10	3	BDR
High Intent	11 days	4	4	4	BDR
Trigger-Based	10 days	3	3	3	BDR
LinkedIn-Only	14 days	4	0	5+	BDR

Channel Mix Philosophy

Why call-heavy?

IT Managers/Ops respond better to calls than email
Calls create urgency and personalization
Voicemails reinforce email messaging

Sequence Execution Tools

Channel	Tool	Owner
Email (Cold)	Smartlead / Instantly	Marketing
Email (High Intent)	HubSpot Sequences	BDR
LinkedIn	Dripify	BDR
Calling	Salesfinity	BDR

High-Level Flow

Sequence Ownership Model

Key Metrics

Metric	Cold Outreach	High Intent	Target
Open Rate	TBD	TBD	>50%
Reply Rate	TBD	TBD	>3%
Call Connect	TBD	TBD	>15%
LinkedIn Accept	TBD	TBD	>30%
Meeting Book Rate	TBD	TBD	>2%