Baseloop
Baseloop is current data enrichment and account qualification platform that identifies high-intent prospects, enriches their data, and generates outreach content at scale.Quick Links
- Notion Page: Baseloop GTM Outbound Motion
- Baseloop Dashboard: HubSpot Dashboard
What Baseloop Does
Baseloop serves as the central enrichment engine in our GTM stack:Baseloop Funnel & CRM Integration
Source Data vs. HubSpot Data
Key Insight: Only ~18% of Baseloop-sourced records made it into HubSpot. This represents the ICP/Persona fit filter — Baseloop qualifies ~182k contacts but only pushes ~32k that match our targeting criteria.This means there was a drop-off in terms of the companies and people who were an ICP/Persona fit. Baseloop Source: 182,511 contacts → HubSpot: 32,254 contacts (~150,000 filtered out - 82%). Reasons: Non-ICP, wrong persona, missing data, duplicate, low fit score.
Job Title Enrichment Analysis
📊 Full Job Title Analysis SpreadsheetSpreadsheet Guide
- Column B (
contact_count): Number of contacts with this title- If > 1, Column C contains comma-separated contact IDs
- Column E (
baseloop_enriched_count): Filter > 0 for Baseloop-enriched titles
Persona Accuracy
~80% accuracy in targeting core personas:- IT Managers
- IT Directors
- VPs of IT
- CIOs
- Heads of Infrastructure
Core Functions
1. Intent Signal Processing
Baseloop monitors and captures buying signals from multiple sources:2. Data Enrichment
Baseloop enriches company and contact records with:- Company demographics (size, location, industry)
- Contact details (title, department, seniority)
- LinkedIn intelligence reports
- Vertical/industry classification
3. AI-Generated Personalized Content
For each qualified contact, Baseloop generates:CRM Footprint
~1 in 5 contacts and 1 in 4 companies in our CRM originated from Baseloop.
Target Verticals
How Baseloop Works (Data Flow)
Sample Personalized Content
Email Example (Auto-generated)
“Abhishek – saw that DishTV provides direct-to-home satellite television services in India. DishTV’s LinkedIn activity shows around 137 employee movements (67 hires, 70 departures) over the last 3 months with April’s spike of 59 movements. With operations across United States, India, and Ukraine, you’re probably dealing with equipment management across multiple regions…”
LinkedIn Intelligence Report Example
Lead Info
- Name: Martin Tauson
- Title: IT Director / Information and Tech Area Lead at Kry
- Why Qualified: IT Director with clear device management responsibilities including productivity suites, collaboration tools, network architecture, and IT operations across multiple markets with budget authority.
HubSpot Properties Reference
Contact Properties (13 total)
Company Properties (3 total)
Key Metrics Summary
Business Value
- Scale: Processes ~180k contacts, qualifies ~32k for outreach
- Quality Filter: 82% filtered out ensures only ICP-fit contacts reach sales
- Personalization: AI-generates unique outreach for each contact
- Efficiency: BDRs get ready-to-use content, reducing research time
- Persona Accuracy: 80% hit rate on target job titles
- Multi-Channel: Supports email, LinkedIn, and phone outreach
Cost Model
Current Usage
See Cost Analysis for detailed breakdown.
Campaign Management
Creating a Campaign
- Log into Baseloop Dashboard
- Create new campaign
- Upload CSV or connect data source
- Configure enrichment settings:
- Company enrichment depth
- Contact discovery criteria
- Scoring thresholds
- Start enrichment
Monitoring Campaigns
Check campaign status in Baseloop dashboard:
- Pending: Waiting for enrichment
- In Progress: Currently enriching
- Complete: Ready for push to HubSpot
- Failed: Enrichment failed (review errors)