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Email Channel

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Tools

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Email Infrastructure

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Deliverability Setup

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DNS Records

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Warmup Protocol

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Email Performance Benchmarks

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Email Flow by Segment

• Large Enterprise: Uses HubSpot sequences only (not Smartlead)
• Other Segments: Direct BDR outreach + Smartlead automated emails under Victor’s name
• Email Enrichment: Continues for all segments (finding emails)
• AI Email Writing: Stopped completely
• Tier 1: AI email suggestions created (not sent via Smartlead), BDRs can optionally use/edit

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Subject Line Best Practices

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Email Copy Framework

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Email 1 - Cold Outreach

Structure:
1. Personalized hook (1 line)
2. Pain point (1-2 lines)
3. Value prop (1-2 lines)
4. Soft CTA (1 line)
5. Signature

Total: 50-75 words max

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Email 2 - Follow-up

Structure:
1. Reference previous email (1 line)
2. New angle or value (2 lines)
3. CTA (1 line)

Total: 30-50 words

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Email 3 - Value Add

Structure:
1. Give value (case study, insight)
2. Brief connection to their situation
3. CTA

Total: 40-60 words

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Email 4 - Breakup

Structure:
1. Acknowledge no response (1 line)
2. Final value offer (1 line)
3. Door open (1 line)

Total: 30-40 words

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Personalization Variables

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Reply Handling

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Compliance

• CAN-SPAM (US): Required disclosures
• GDPR (EU): Legitimate interest basis
• CASL (Canada): Implied consent for B2B