Channel Ownership
Who owns what across the outbound tech stack.Ownership Matrix
Detailed Channel Breakdown
Phone
Handoff Points
Marketing → GTM Handoffs
GTM → BDR Handoffs
BDR → AE Handoffs
Escalation Matrix
Weekly Syncs
RACI Matrix
Legend:
- R = Responsible (does the work)
- A = Accountable (owns the outcome)
- C = Consulted
- I = Informed