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Channel Ownership

Who owns what across the outbound tech stack.

Ownership Matrix

Detailed Channel Breakdown

Email

LinkedIn

Phone

Handoff Points

Marketing → GTM Handoffs

GTM → BDR Handoffs

BDR → AE Handoffs

Escalation Matrix

Weekly Syncs

RACI Matrix

Legend:
  • R = Responsible (does the work)
  • A = Accountable (owns the outcome)
  • C = Consulted
  • I = Informed