Enrichment Data Fields

Complete list of fields enriched and their sources.

Company Fields

Required Fields

Field	HubSpot Property	Type	Source	Notes
Company Name	`name`	String	Baseloop	-
Domain	`domain`	String	Baseloop	Used for deduplication
Industry	`industry`	Dropdown	Baseloop	Mapped to standard list
Employee Count	`numberofemployees`	Number	Baseloop	Point-in-time
HQ Country	`country`	String	Baseloop	-
HQ City	`city`	String	Baseloop	-

ICP Qualification Fields

Field	HubSpot Property	Type	Source	Notes
Fit Score	`baseloop_fit_score`	Number	Baseloop	0-100
Tier	`baseloop_tier`	Dropdown	Baseloop	Best/Good/Moderate/Low
International	`has_multi_country`	Boolean	Baseloop	2+ countries
Remote Policy	`remote_policy`	Dropdown	Baseloop	Remote/Hybrid/Office
Monthly Movements	`monthly_movements`	Number	Calculated	Onboards + offboards

Technographic Fields

Field	HubSpot Property	Type	Source	Notes
CRM	`tech_crm`	String	Baseloop	Salesforce, HubSpot, etc.
HR System	`tech_hris`	String	Baseloop	Workday, BambooHR, etc.
IT Tools	`tech_it_stack`	String	Baseloop	ServiceNow, Jira, etc.

Financial Fields

Field	HubSpot Property	Type	Source	Notes
Funding Stage	`funding_stage`	Dropdown	Baseloop	Seed, A, B, etc.
Last Funding	`last_funding_date`	Date	Baseloop	-
Funding Amount	`last_funding_amount`	Number	Baseloop	USD
Revenue Estimate	`estimated_revenue`	Number	Baseloop	USD

Contact Fields

Required Fields

Field	HubSpot Property	Type	Source	Notes
First Name	`firstname`	String	Baseloop	-
Last Name	`lastname`	String	Baseloop	-
Email	`email`	String	Baseloop	Verified
Job Title	`jobtitle`	String	Baseloop	Raw title
LinkedIn URL	`linkedin_profile`	String	Baseloop	Full URL

Optional Fields

Field	HubSpot Property	Type	Source	Notes
Phone	`phone`	String	Baseloop	Work phone
Mobile	`mobilephone`	String	Baseloop	Direct mobile
Seniority	`seniority_level`	Dropdown	Derived	Junior/Medior/Senior
Department	`department`	Dropdown	Derived	IT, HR, Ops, etc.

Derived/Calculated Fields

Field	HubSpot Property	Calculation
Email Verified	`email_verified`	Verification API
Email Domain Match	`email_domain_match`	Email domain = company domain
Persona	`persona`	Title mapping
ICP Role	`icp_role`	Title in ICP title list

Field Mapping Logic

Title → Seniority Mapping

Keywords	Seniority Level
VP, Head of, Director	Senior
Manager, Lead, Senior	Medior
Specialist, Coordinator, Associate	Junior
CEO, CTO, CIO, CFO, CPO	Executive

Title → Department Mapping

Keywords	Department
IT, Technology, Systems, Infrastructure	IT
HR, People, Talent, Recruiting	HR
Office, Workplace, Facilities	Operations
Procurement, Purchasing	Procurement

Field Quality Requirements

Before HubSpot Import

Minimum Required Fields

Field	Required for Import
Email	✅ Yes
First Name	✅ Yes
Last Name	✅ Yes
Company Name	✅ Yes
Job Title	✅ Yes
Fit Score	✅ Yes
Phone	❌ No (preferred)
LinkedIn	❌ No (preferred)

Field Format Standards

Field	Format	Example
Email	lowercase	[email protected]
Phone	E.164	+14155551234
LinkedIn URL	Full URL	https://linkedin.com/in/johndoe
Domain	No protocol	company.com
Country	ISO 2-letter	US, GB, DE