Documentation Index
Fetch the complete documentation index at: /llms.txt
Use this file to discover all available pages before exploring further.
Tracking where data comes from, moves through, and drops off
| Source | Type | Data Captured | Destination |
|---|---|---|---|
| Sales Navigator | Manual export | Names, titles, companies | Baseloop |
| Website Intent | Automatic | IP, pages visited, time, form fills | HubSpot (via Buyer Intent) |
| LinkedIn Post Intent | Semi-auto | People who engaged with posts (persona-based) | HubSpot → Baseloop → HubSpot |
| LinkedIn Ad Intent | Semi-auto | Ad click signals via Fibbler (company-based) | Fibbler → Baseloop → HubSpot |
| LinkedIn Engagement | Semi-auto | Profile, engagement type | HubSpot → Baseloop → HubSpot |
| Ad Clicks | Automatic | UTMs, landing page | HubSpot |
| Data Point | Source | Fill Rate | Notes |
|---|---|---|---|
| Baseloop | ~70% | Personal + work | |
| Phone | TitanX | ~40% | After verification |
| Title | Baseloop | ~90% | Usually present |
| Company Size | Baseloop | ~85% | From LinkedIn (200 FTEs - first tiering threshold) |
| Industry | Baseloop | ~80% | Mapped to ICP |
| Tech Stack | Baseloop | ~30% | Low coverage |
| Intent Signals | Website | ~10% | Only visitors (HubSpot Buyer Intent) |
| LinkedIn Post Intent | HubSpot → Baseloop | TBD | Persona-based (people who engaged with posts) |
| LinkedIn Ad Intent | Fibbler → Baseloop | TBD | Ad click signals, company-based |
| Company Segment | Baseloop | TBD | Rapid Growth, Tech Scale-Up, Mid-Sized, Large Enterprise |
| Movement Data | Baseloop | TBD | 5+ hires/departures per month |
| International Presence | Baseloop | TBD | Multi-country employees |
| Champion/Budget Holder | LinkedIn Sales Navigator via Baseloop | TBD | Boolean search by segment (see Sales Navigator) |
| Email Enrichment | Baseloop | ~70% | Finding emails continues (AI email writing stopped) |
| Issue | Location | Impact |
|---|---|---|
| Missing emails | Baseloop → HubSpot | Can’t email |
| Invalid phones | HubSpot | Wasted call time |
| Duplicate contacts | HubSpot | Double outreach |
| Stale data | HubSpot | Bounces, disconnects |
| Missing company match | HubSpot | Can’t tier properly |
| Companies <200 FTEs | Baseloop filtering | Sent to separate list (not main pipeline) |
| Metric | Companies | Contacts |
|---|---|---|
| In Baseloop | 17,605 | 32,254 |
| In HubSpot (from Baseloop) | 3,199 | 5,654 |
| Drop rate | 82% | 82% |
| Signal Type | Percentage | Source |
|---|---|---|
| Website Intent | 33% | HubSpot Buyer Intent (includes form fills) |
| LinkedIn Engagement | 50% | HubSpot → Baseloop → HubSpot |
| LinkedIn Post Intent | Included | HubSpot → Baseloop → HubSpot (persona-based) |
| LinkedIn Ad Intent | Included | Fibbler → Baseloop → HubSpot (company-based) |
| Data Type | Created By | Maintained By | Used By |
|---|---|---|---|
| Contact records | GTM/Marketing | GTM | BDRs |
| Company records | GTM/Marketing | GTM | BDRs |
| Enrichment data | Baseloop | GTM | All |
| Activity data | BDRs | BDRs | GTM (reporting) |
| Deal data | BDRs/AEs | AEs | Out of scope |
