Current Tech Stack

Complete inventory of tools in the Workwise GTM stack.

Tool Inventory

Tool	Category	Owner	Monthly Cost	Status
HubSpot	CRM	GTM	TBD	✅ Active
Baseloop	Enrichment	GTM	TBD	✅ Active
Fibbler	LinkedIn Intent Signals	GTM	TBD	✅ Active
Sales Navigator	Sourcing	BDR/GTM	TBD	✅ Active
TitanX	Phone Verification	GTM	TBD	✅ Active
Smartlead	Cold Email	GTM	TBD	✅ Active
Instantly	Cold Email	GTM	TBD	✅ Active
Dripify	LinkedIn Automation	BDR	TBD	✅ Active
Salesfinity	Parallel Dialer	BDR	TBD	✅ Active

Tool Function Map

Integration Status

Integration	Type	Status	Issues
Fibbler → Baseloop	API	🟢 Working	Company-based signals only (LinkedIn Intent)
HubSpot → Baseloop	API	🟢 Working	LinkedIn Engagement signals
Baseloop → HubSpot	Native	🟡 Partial	82% data loss
HubSpot → Smartlead	Webhook/API	🟢 Working	-
HubSpot → Instantly	Webhook/API	🟢 Working	-
HubSpot → Dripify	Manual/CSV	🔴 Manual	No sync
HubSpot → Salesfinity	Native	🟢 Working	-
TitanX → HubSpot	API	🟢 Working	-

Tool Overlap / Redundancy

Issue: Two cold email toolsBoth Smartlead and Instantly are active. This creates:

Split data
Inconsistent reporting
Double costs
Domain reputation risk (if same domains used)

Overlap Area	Tools	Recommendation
Cold email	Smartlead + Instantly	Consolidate to one

Missing Capabilities

Current stack does NOT have:

Capability	What It Would Do	Potential Tools
Intent data	Identify in-market accounts	Bombora, G2, 6sense
Contact database	Find contacts without SalesNav	Apollo, ZoomInfo
Conversation intelligence	Call recording/analysis	Gong, Chorus
Meeting scheduler	Direct booking	Calendly, Chili Piper

Stack by GTM Function

List Building

Tool	Use	Status
Sales Navigator	Find target contacts	✅
Fibbler	LinkedIn intent signals (company-based)	✅
Baseloop	Enrich + filter (First tiering: 200 FTEs, auto-exclude, movement analysis)	✅

Enrichment

Tool	Use	Status
Baseloop	Contact + company data	✅
TitanX	Phone verification	✅

Email

Tool	Use	Status
HubSpot	Sequences (Tier 1)	✅
Smartlead	Cold email	✅
Instantly	Cold email	⚠️ Redundant

LinkedIn

Tool	Use	Status
Dripify	Automation	✅
Sales Navigator	Manual outreach	✅

Calling

Tool	Use	Status
Salesfinity	Parallel dialer	✅
HubSpot	Call logging	✅

Ownership Matrix

Tool	Primary Owner	Admin Access	Users
HubSpot	GTM	GTM, Ops	All
Baseloop	GTM	GTM	GTM
Fibbler	GTM	GTM	GTM
Sales Navigator	GTM	GTM	BDRs
TitanX	GTM	GTM	GTM
Smartlead	GTM	GTM	GTM
Instantly	GTM	GTM	GTM
Dripify	BDR	BDR Lead	BDRs
Salesfinity	BDR	BDR Lead	BDRs

Next

Cost Inefficiencies

Analysis of tool spend and waste