Current Flow Map

A complete visualization of how leads currently flow through the Workwise GTM system.

End-to-End Flow

82% of data is lost between Baseloop and HubSpot. See Data Drop-Off Finding for details.

Stage	Bottleneck	Severity	Notes
Signal → Baseloop	None identified	🟢	Seems to work
Baseloop → HubSpot	82% drop-off	🔴	Critical issue
Company Segmentation	Documented	🟢	4 segments defined
BDR Assignment	Manual handoff	🟡	No SLA
Large Enterprise Sequences	HubSpot only	🟢	Working

These capabilities don’t exist today:

Intent signals only — All leads come from intent signals (website visitors, LinkedIn post engagers, LinkedIn ads)
Cold outreach stopped — No longer doing cold list building (stopped when intent campaigns launched)
Enrichment waste — Paying for data that doesn’t reach CRM (82% drop-off)
No clear handoff criteria — When does GTM pass to BDR?
LinkedIn ads are account-based only — Not persona-specific, limiting targeting precision
AI email generation stopped — Email enrichment continues, but AI email writing has stopped

Where data comes from and where it goes

The 82% data loss problem